With all the Social Media buzz going around, it’s hard not to hear about it. I read more than 10 articles a day about social media, which is more than 50 articles a week just to stay up to date with current events in my industry. I do not think anyone should do the same, so I am going to give you the meat and potatoes of this business.

Currently, the most popular social media tools I have seen companies using are Blogs, Online Videos, Facebook and Twitter. Each platform has a distinctive way to deliver your message. The business owners I have worked with are excited about this low cost solution for marketing their products and communicating with clients. For more information, go to: www.wordpress.com, www.youtube.com, www.facebook.com and www.twitter.com. Good luck

Jennifer Hampton, CEO, Superior Virtual Services

One of the most popular questions I am asked is, “To be part of Social Media, what site should I start with?” This question usually comes at the end of my Social Media Marketing Seminar or after a one-on-one consultation.

Since I work with business owners to expand their current marketing plan to include social media applications, my answer is always the same…start with LinkedIn (www.linkedin.com).

Through my experience, the basic concept for LinkedIn is…connect with people you know to meet people they know. Sound simple enough?

The registration is easy, sign up and then get started. You will begin by building a profile and then upload your contacts. The profile building process will take a couple hours to do correctly, so give yourself enough time. After you build your profile, you will upload your contacts and start connecting.

LinkedIn has a lot of great features. Here are some of my favorites: (more…)