Archive for September, 2009

Chamber Event: Tools for Success Seminar

Thursday, September 24th, 2009

Written by the Chamber of Commerce of the Palm Beaches  this week:

September Tools for Success Seminar

The Chamber continued its Tools for Success Seminar Series in September with a free seminar on social networking and social media marketing. The presentation explored different categories of social media, ways to use them as marketing tools for business and measure the return on that investment. Jennifer Hampton, of Superior Virtual Services, spoke on business applications for social media and how to use your Chamber membership to maximize their impact. Sixty-five members and special guests attended the event and a repeat seminar is planned for Wednesday, October 21.

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Twitter Biz Cards

Friday, September 4th, 2009

Hey Twitter fans, have you heard of #twtbizcard ? It’s a Twitter business card. How fun is that?

The process to use this is really easy. When you meet someone who is on Twitter, you will simply send a tweet with their name and the hashtag #twtbizcard. For example: @nameofperson It was great to meet you today #twtbizcard. This process will activate the system to send @nameofperson a Twtbizcard.

It’s that easy. For more information, go to http://twtbizcard.com.

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Planning for 2010

Tuesday, September 1st, 2009

Recently, I have been hired as a Consultant by several companies in Palm Beach County who are in the process of finalizing their 2010 budgets. They all have basically the same question, “What are the best digital solutions?”

The top 4 digital solutions I have seen are in the following areas: Social Media, Email Marketing, Online Advertising and Search Engine Advertising. Each serve a different purpose and range in price. Of the four, Social Media and Email Marketing will be lower in price. While Online Advertising and SEA will be more of an investment.

In addition, companies are looking to outsource their online management to reputable companies who specialize in social media. Since there has been such a significant loss of office productivity due to interactions in social media sites between 9 am and 5 pm, business owners do not want their staff involved in this process.

My suggestion, look at your overall marketing plan and study the current trends in your industry. Also ask yourself, what is your competition doing?

Jennifer Hampton, CEO

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