According to Mashable.com, the number one mistake that business bloggers make is to treat their blog as an extension of their current press center. Repeat after me: Your blog is not the place for press releases. Blogging is a conversation and it offers a way for your customers to connect with your business on a completely new level. Press releases, on the other hand, are the exact opposite. They’re impersonal, they’re self promotional, and most readers don’t trust them. If you use your blog to republish press releases your customers will have no reason to keep reading and they’ll also likely not trust your content.

How to Avoid: First, don’t ever put out a press release on your blog. You can use your blog to make product or other business announcements, but do so with original writing and in a more casual voice. Second, do use your blog to write about things other than your core business. Share your thoughts on your industry, share insights into the day-to-day work life and processes at your company, and provide tips and tricks you have learned during your time in business.