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Posted in SocialTimes.com

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As always, Mashable has proven to publish great articles about the social media industry.  In this article, they have clearly defined the relevance of social media business integration.

Brian Solis writes:    An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I’ve noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.

Here are the ten most common stages that businesses experience as they travel the road to full social media integration. (more…)

I was reading a Blog by Amber Naslund and she  described “10 ways to get serious about social media.”   I pulled out a couple that I felt were right on the money.

1) Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.

2) Learn how to measure stuff, and quit making excuses for why you can’t do it.

3) Approach social media methodically, and with the same care that you would any other business investment you make.

4) Quit waiting for the water to be perfect before you get in. It’s not going to be, ever. Try something that makes strategic sense for your business.

5 ) Think long term, and commit to it. That doesn’t mean some of your experiments can’t be finite, but the overall approach has to be for good.

6) Focus on what you’re good at. Know the core of your business, and make that the center of your work, especially through the amplifier of social media.

7) Recognize that potential missteps shouldn’t paralyze you into inaction. Acknowledge that there are ways to recover.  Having a plan to pick yourself up is the key, rather than trying to avoid failure at all costs (including stagnation).

http://altitudebranding.com/2010/01/10-ways-to-get-serious-about-social-media/