Harvard Business Review posted a great Blog about evaluating your position in social media.  They asked the big question, “Do you live social?”  I found this article to be very useful when understanding the broad scope of social media.

David Armano wrote: (full article)

Do You Live Social?

Some have asked, Where does social media live? Is it marketing? Is it public relations? Is it IT or corporate? Is it a combination of multiple business units and functions, and if so, who leads the efforts and how does an organization choose partners? These are valid and complex questions, currently with no simple answers. Social media is still emerging and being defined in real time.

There’s a question missing from that litany, one that organizations or individuals rarely ask themselves… (more…)