Archive for July, 2010

Social Networking Guidelines For Lawyers

Thursday, July 29th, 2010

Since Lawyers are using social networking sites such as Facebook, LinkedIn, Twitter and You Tube to communicate with clients and the public, an important question to ask  is….Are there any guidelines for lawyers using social networking?  I found this article that will help answer this question.

According to Mark Killian, as posted in The Florida Bar News:

Lawyers using social networking and video sharing Web sites for commercial purposes must adhere to the lawyer advertising rules, according to the Bar’s Standing Committee on Advertising. But they won’t have to file those pages with the Bar for review.

Mark continues by writing:

Pages appearing on networking sites that are used to promote the lawyer or law firm’s practice are subject to the lawyer advertising rules. “These pages must therefore comply with all of the general regulations set forth in Rule 4-7.2,”

For the full article in The Florida Bar News, see this link


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Social Media Business Integration

Monday, July 26th, 2010

As always, Mashable has proven to publish great articles about the social media industry.  In this article, they have clearly defined the relevance of social media business integration.

Brian Solis writes:    An overnight success ten years in the making, social media is as transformative as it is evolutionary. At last, 2010 is expected to be the year that social media goes mainstream for business. In speaking with many executives and entrepreneurs, I’ve noticed that the path towards new media enlightenment often hinges on corporate culture and specific marketplace conditions. Full social media integration often happens in stages — it’s an evolutionary process for companies and consumers alike.

Here are the most common stages that businesses experience as they travel the road to full social media integration. (more…)

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Tips For Using Twitter

Monday, July 5th, 2010

I was reading an article published by Social Times and they provide great information about the 10 ways to generate business on Twitter.  Enjoy!

Things to do…

  1. Actively build your network
  2. Tweet regularly and consistently
  3. Tweet content of value to your network
  4. Post about trending topics
  5. Improve your tweets
  6. Be retweetable
  7. Prune the list of people you follow
  8. Cross-promote
  9. Build trust
  10. Convert your network

For more information see http://bit.ly/8ZcEa2

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Tips For an Effective Social Media Campaign

Thursday, July 1st, 2010

Social Media Marketing is a long-term commitment and begins with planning.  Here are some questions to ask yourself before (or during) your social media campaign:

  1. What do you want to accomplish at week 2, week 4, week 8, 3 months,  and 6 months?
  2. What programs do you want to use?
  3. Do you know how to use these programs effectively?  If not, how will you learn?
  4. How much time are you going to commit each day or week to social media?
  5. How will you measure success with social media?
  6. How will you measure ROI?
  7. Do you have the proper Analytics reporting system in place?
  8. Do you have a website that you can drive traffic to and are you proud of your website?
  9. What kind of conversations will you have online?
  10. How will you handle comments and responses?

Remember, your online efforts develop over time and bear fruit in different stages of your campaign.  Do not give up.

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