I was reading a Blog by Amber Naslund and she  described “10 ways to get serious about social media.”   I pulled out a couple that I felt were right on the money.

1) Quit counting fans, followers, and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.

2) Learn how to measure stuff, and quit making excuses for why you can’t do it.

3) Approach social media methodically, and with the same care that you would any other business investment you make.

4) Quit waiting for the water to be perfect before you get in. It’s not going to be, ever. Try something that makes strategic sense for your business.

5 ) Think long term, and commit to it. That doesn’t mean some of your experiments can’t be finite, but the overall approach has to be for good.

6) Focus on what you’re good at. Know the core of your business, and make that the center of your work, especially through the amplifier of social media.

7) Recognize that potential missteps shouldn’t paralyze you into inaction. Acknowledge that there are ways to recover.  Having a plan to pick yourself up is the key, rather than trying to avoid failure at all costs (including stagnation).

http://altitudebranding.com/2010/01/10-ways-to-get-serious-about-social-media/