Archive for the ‘Social Media Marketing’ Category

Time to get your Groupon!

Tuesday, April 26th, 2011

A lot of people have been asking me what Groupon is. Simply put, its part of a trend of companies that bring social networking into the world of coupons.

Basically it works like this; each day Groupon, through its website, daily emails, and mobile app, sends out a different deal (or several deals) based on where you live.  Each deal offers goods or services, typically from a locally-owned business (some websites and franchises are also included), at a substantial discount of at least 50%, although the discounts do sometimes go as high as 90%. The deals are ususally offered for a limited period of time before they expire.

For example one deal in my area is from a local spa, offering me a pedicure that normally costs $25 for 12 dollars. Another offers me $100 worth of photo books and calendars for only 35 bucks!!!  If you agree to to the deal, and the deal becomes valid, you end up paying the lower price up front, and redeem a coupon on site. Now if you buy the coupon on a Monday, that doesn’t mean you have to redeem it that day, but there is an expiration date most of the time.

Pretty sweet right?  Bet you’re wondering what the catch is.

Well there is one, and this is where (more…)

New Facebook Business Pages

Tuesday, March 1st, 2011

This past week, I have been asked every day, “What’s going on with the new Business pages on Facebook?”  My answer is A LOT!  With the new format on Facebook, there have been some significant changes that are both good and bad.  Please read these details that are impacting your account on Facebook.

  • Photos: As you may see, there are now 5 photos that appear at the top of the page.  These images are pulled from your photo album and will appear in random order.  You can hide any of the images by click on the X in the top right corner of the image.  Aas soon as we do a new image will appear.
  • Navigation: There are no longer page tabs as with the old page.  Instead, the labels have moved to the left side of the screen under the profile picture. Somewhat, this hinders the effectiveness of the page because there is no more call to action.  This is not something we can change.  With the new Navigation, the Wall has become more important than ever before.
  • Wall Filter: THIS IS A BIG ONE!  We are not always able to post our messages in date order  (old way was most recent on top.)  Instead, the Wall will show messages based on Facebook’s algorithms.  At this time, these algorithms can not be overrided or changed.  The new algorithm favors the reader’s geo-location and behavioral status.  What this means is that two different people will see two different wall postings on their page.  What you will see if you go to the page is based on what Facebook thinks is most relevant to you.
  • Admin View: On the new layout, they viewer will see  the page Admin.  Previously, this was private.
  • Freedom in Postings:  THIS IS A BIG ONE!  Previously, a business page could only post on their own page and could not post on other pages as a business.  This has changed.  The current settings allows a Business to post on any business page as a business.  This is going to open every Page on Facebook to more SPAM than ever before.  Already, many of our clients’ pages have been spammed.  So please keep a close eye on your Wall.
  • Facebook Likes: Who likes your page is now private.  Viewers will no longer be able to see who “LIKES” your page

We welcome questions.  If you have any, let us know!

by Jennifer Hampton, Superior Virtual Services

I’m your biggest fan….page

Tuesday, February 22nd, 2011
It’s almost a given that social media is part of any large company’s strategy these days. Most well known brands have “fan” pages on Facebook, with YouTube and Coca-Cola leading the way, according to numbers provided by financial services firm Wedbush.

Coca-Cola, with 19.8 million fans as on November, actually geared its Expedition206 campaign, with 3 “ambassadors” traveling to every country where the soda is sold, towards Facebook, with exclusive video and audio content that was posted to its fan page. Oreo employed a similar tactic in September,according to MediaPost. The company launched an interactive game on its fans page, and jumped from 8.5 million likes in August to 15.2 million likes as of November…. (more…)

What’s in the hidden picture? QR Code

Tuesday, February 15th, 2011
If you’re like me, your 1st instinct was to make the like character from Mallrats and look for the hidden sailboat. But what’s hidden inside this series of dots and lines isn’t a hidden picture, but information.

It’s called a Quick Response Code, or a QR Code for short. They were created in 1994 in Japan, and they are a specific kind of two-dimensional bar code [1]  In the last few years they’ve become a new marketing tool, an easy way to share a web link, or your contact information, without the recipient having to write the information down. Just one click on your cell phone, and whatever information you’re looking to pass along is now in your customers cell phone. It’s another way to direct traffic to your website or say, your Google Places site.
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QR codes were initially designed to be used with dedicated bar-code readers, which most people probably don’t have lying around, but now anybody with a smart phone with a decent camera can read one. If your cellphone doesn’t already have a QR code reader, one can easily be found on the Android Market or the Apple Store.

This YouTube video will give you an idea of how they work and how your business can use them. You can slap one on a business card or even in an advertisement . New York City even slapped one on a giant honking billboard!

If you’d like to have one designed for your next marketing campaign, just email us here at Superior Virtual Services and we’ll whip one for you, free of charge!!

by Chad Cookler

Video Marketing Tips

Tuesday, February 8th, 2011
Sometimes there is no substitute for a good visual demonstration when trying to market yourself and your unique skill set. Blogs and social media are great, but with inexpensive video cameras like the Flip camera series, which can shoot in high definition, there is no reason you shouldn’t add video to your next marketing campaign.

How To Videos are all over YouTube, and make up a size-able chunk of YouTube’s video channels. Here is one such example of a successful YouTube campaign.

Food Wishes by John Mitzewich is a great example.
I definitely like to think of myself as a hardcore foodie, and I find myself turning to YouTube more and more for inspiration when its time to make dinner.  Mia Quagliarello, YouTube’s senior marketing manager, told the San Jose Mercury News that there are more than 600,000 cooking videos — 195,000 on the topic of “how to cook a turkey” alone.  Mitzewich is not only… (more…)

One, Two, Three, Foursquare!

Tuesday, February 1st, 2011
Even though I will tweet whatever random thought goes through my head, and I have no problem spending hour upon hour on Facebook (Thank you very much Cafe World)  I’m still somewhat of a newbie when it comes to  location-based social media services, of which Foursquare is probably the most recognized.

That’s probably because I really don’t go that many interesting places on a daily basis (Do people check-in when they go to Publix?). And it seems like Foursquare still possesses that under-the-radar appeal. The site is barely 2 years old, and it doesn’t seem to yet have the mainstream appeal of a Facebook or even Twitter. But it is clear the site is starting to gain traction, and not just with the 20-something bar crowd.

Just last month the company announced they had 6 million registered users, and had over 380,000 check-ins in 2010. (See their stats here). And if imitation is a form of flattery, it’s worth noting last summer Facebook launched a similar service called Places. which apes many of the same features. And just this month Google added the check-in feature to its Latitude location-based service, which started about the same time as Foursquare.  So Clearly… (more…)

Who are you (Bloggers) Who? Who?

Tuesday, January 25th, 2011
There’s an app for that? Well the same could be said for blogs. Looking for the latest cupcake recipe?  There’s a blog for that.

Need advice on planning a wedding? There’s a blog for that too.

But exactly who is blogging these days? Most bloggers are adults between the ages of 21-35, according to a statistics complied last year by marketing company Sysomos. Not terribly surprising, since people in this age bracket grew up as blogs became more prominent on the internet, within the last seven years, Sysomos reports.

After analysing over 100 million blog posts, their stats show over half, 53.3 percent, of were written by 21-35 year-olds. The under 20-crowd came in 2nd at 20.2 %, followed closely by 36-50 year-olds at 19.4 percent. Those over… (more…)

Click! Take a Pic! Facebook Photos

Tuesday, January 18th, 2011

One of Facebook’s most basic appeals, at least for me, is the ease at which I can share photos with family and friends. It’s gotten to the point where I rarely use other online-services like Shutterfly or Flickr, mainly because everyone I want to share photos with don’t use either of those services.

For me nothing beats the immediacy and simplicity of Facebook’s photo albums, and the gratification of instant feedback is why I find myself taking pictures in the first place. The minute my son decides to start wearing his dinner (A semi-regular occurrence), I have an almost reflex-like instinct to find my Blackberry and take a picture.

Facebook has always realized the important of photos to the social media experience, and proved it with a much greater emphasis on photos on its new profile page setup. But where Facebook has suffered  is while it’s easy to share photos, sometimes things got lost in translation. If say, my sister-in-law took a nice picture of my kids and posted it on her page, even if the camera was professional grade, the picture I printed didn’t look it.

Thankfully Zuckenberg and friends have addressed this, and with recent improvements to Facebook’s photos app, it now rivals other photo sharing services. Hi-res photos, photo download links, and bulk tagging options, are among some of the options now part of the mix.

What does this mean?

Well Mashable says you can now upload (or download) pictures that are 2048 pixels wide or high, and each photo now comes with a hi-resolution download link. Bulk tagging? Simply put, it eliminates some of the tediousness of tagging your friends when going through large batches of photos.

Facebook has excelled where other services haven’t.  It has become sort of a one-stop shop for the average social media user. And now, it’s photos app has risen above. Facebook is not just a place for sharing your son’s latest spaghetti accessories, it’s a place for professional-grade photos. Regardless if you’re a wedding photographer or an amateur shutterbug, I think you’re going to enjoy the photo sharing experience even more.

By Chad Cookler

Running a Successful Twitter Contest

Tuesday, January 11th, 2011

Contests aren’t exactly a new way to drum up interest in your business or charity, but using Twitter to conduct a contest is a relatively new phenomenon.

Any Twitter contest isn’t just a chance to put your name out there, but done right, can be turned into a sustained marketing campaign that will increase your reach with consumers.

There are a number of ways to run a Twitter contest, but most I’ve entered usually involve having people following your company on Twtter, and then retweeting information about your promotion to their followers.  The contest may also have your followers send out a #hashtag, that is unique to the individual contest. Really this part is up to you, but you want to make sure your company is prominently featured.

Why can a Twitter contest benefit your company? Well any successful social media campaign, contest or otherwise, is about spreading the word about your company to people who may not have heard about you before. The reason I love Twitter contest is, if you have a good prize, your followers will retweets to their followers, and they will retweet to their followers, and Presto! New followers/consumers at the ready!

Mashable.com suggests coming up with a firm set of rules before you set your contest in motion. Make sure you write clearly what you are offering, who is eligible, how long you want the contest to run, etc.  Of course when you are giving away anything of value you must check the legality of any contest. Contact your local state government to see what rules applies to running a promotion.

Once you’ve got the rules set up, make sure you promote, promote, promote. Use your website, Facebook, and any other means at your disposal.

For some examples of some of the latest Twitter contests, Tweet Giveaway is a great one stop shop. And if you want to enter a few contests for yourself, I won’t tell!

By Chad Cookler

Facebook: King of all (Social) Media

Tuesday, January 4th, 2011

In between planting your corn on your Farmville farm and showing off your pictures of your latest vacation to your friends, you may have missed this fact about Facebook.

According to our friends at Hitwise, the social media giant toppled search engine Google for the first time, ending 2010 as the most viewed website. Between January and November of last year, Facebook accounted for 8.93 percent of all US web traffic, just ahead of Google at 7.19 perecnt.  Yahoo Mail, Yahoo, and YouTube rounded out the top 5.

Hitwise also says that the word “Facebook” finished 2010 as the most searched word of the year, which it also was in 2009. Not only that but “facebook login” catapulted to #2 on that list (MySpace held that spot the year before, remember them?) “www.facebook.com” was the 9th most searched term.

Bottom line, if you’re looking for eyeballs, they are squarely on Mark Zuckenberg’s baby.  While search engines still very much have a presence on the minds of web surfers (Several of the most viewed websites belonged to Yahoo!, and Bing also made the list in 2010), it’s clear Facebook is on its way to an evil empire-like dominance on the internet (Numbers released by Nielsen last year say the average web surfer spent over 7 hours a month a Facebook, well outdistancing AOL and Yahoo, which both averaged over 2 hours a month).

Among some of the more notable recent changes Facebook has made, a new profile with a greater emphasis on photos and a person’s background, as well as a new messaging system which will give you a facebook.com email address if you want one.

Now that Verizon will soon have its very own I-Phone, and with Android phones also in a lot of web-savy citizens these days, I’m curious how the mobile Facebook experience, with an emphasis on connecting with real-world users through things like Places, will play into Zuckeberg’s overall strategy for 2011.  It shall be interesting.

By Chad Cookler