Social Media Marketing | Superior Virtual Services

Archive for the ‘Social Media Marketing’ Category

Thursday, December 16th, 2010

Are you looking for low-cost ways to market your business? Then Social Media Marketing and Email Marketing are for you.

Social Media Marketing is the use of social media sites such as LinkedIn, Facebook, Twitter, Blogs and Bookmarking to promote your business. These sites are free to use and are available to everyone who has an internet connection.

Email Marketing can be done through electronic Newsletters. Programs such as Constant Contact and iContact facilitate digital marketing pieces that are delivered to your database. The cost of these programs will run you $15 to $50/month.

Tags: digital solutions, social media tips
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Blog Mistake: Treating Your Blog Like a Press Center

Monday, December 13th, 2010

According to Mashable.com, the number one mistake that business bloggers make is to treat their blog as an extension of their current press center. Repeat after me: Your blog is not the place for press releases. Blogging is a conversation and it offers a way for your customers to connect with your business on a completely new level. Press releases, on the other hand, are the exact opposite. They’re impersonal, they’re self promotional, and most readers don’t trust them. If you use your blog to republish press releases your customers will have no reason to keep reading and they’ll also likely not trust your content.

How to Avoid: First, don’t ever put out a press release on your blog. You can use your blog to make product or other business announcements, but do so with original writing and in a more casual voice. Second, do use your blog to write about things other than your core business. Share your thoughts on your industry, share insights into the day-to-day work life and processes at your company, and provide tips and tricks you have learned during your time in business.

Tags: blogging mistakes, blogging tips, social media tips
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Just get started with Social Media

Thursday, December 9th, 2010

This is to all the people who are not using social media….What are you waiting for? Social Media Marketing is a fun, interactive way to promote your business online using third party sites.

I talk to business owners every week who are using social media as an additional tool for marketing. These business owners are experiencing a dramatic increase in brand awareness and buzz about their company. In addition, they are providing an additional way for their customers to contact them.

These companies are online right now, wooing customers, creating relationships, providing help… and obtaining the sale.

There is no time like the present to get started. If you do not know how to use online programs, then you should hire someone to train you. If you do not have the time to keep up with social media, then you should hire a company to assist you with your online presence.

Above all, you need to move forward and get started.

Tags: social media, social media tips
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Social Media Icons

Monday, December 6th, 2010

Have you been wondering what those symbols are on many websites, blogs and emails? They are called social media icons and they are your friend!

Social media icons allow for people to find your social media sites and bookmark you on their favorite bookmarking sites. These icons are easily recognizable and will assist in driving people to other sites you participate in.

from Jon Bishop's site

Are you looking for free social media icons or “share” icons? Try this link:

http://www.jonbishop.com/2009/06/27-excellent-free-social-media-icons-sets/

Tags: social media, social media icons
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Tips For Your Blog

Thursday, December 2nd, 2010

Lisa Abendroth, Assistant Professor of Marketing, University of St. Thomas Opus College of Business reports:

Blogs can be used to announce new products (for example: “Just in — vintage Ferragamo heels”) or support past products (“new looks for that little black dress”), but the content needs to be both fresh and relevant so people will want to read your blog on a regular basis and, incidentally, receive repeated nudges.

Another objective your blog can serve is listening to your customers, provided you make it easy for them to comment on your posts. You should also monitor other blogs, especially those that relate to your brand or products. By listening, you can learn what’s on customers’ minds so that you can better respond to their needs and interests, which in turn keeps your content relevant.

The key is to find a balance between providing value to both your company and your customers. When you achieve that balance, integrity is rarely an issue.

Tags: Blog tips
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Tip: Blog on a Regular Basis

Monday, November 29th, 2010

According to Mashable.com, a common mistake people make is not blogging regularly. They write: Think about the blogs you read on a regular basis — how many of them publish only sporadically? Most successful blogs put out new content at least a couple of times per week and try to stick to a regular schedule. Consistently putting out quality content will keep readers returning and over time it will help you build a community and turn your customers into fans.

How to Avoid: Blogging regularly isn’t easy, so to avoid burning out, brainstorm editorial ideas ahead of time. If you plan to put out new posts every Tuesday and Friday, for example, try not to start writing Tuesday’s post on Tuesday morning. Get other people at your company involved so that one person isn’t shouldering the entire blogging load, and even consider sourcing content from your customers. Remember that anything can provide fodder for a good blog post, so pay attention to the things you read or see on other blogs, newspapers, magazines, or television.

Tags: blogging tips, social media tips
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National exposure from Social Media

Thursday, November 25th, 2010

I was doing a search this week and ran across an article about an Attorney here in West Palm Beach, Florida who has gained NATIONAL exposure due to his social media efforts. I am so impressed by his efforts that I had to share them with my network.

Here are the avenues that gained him recognition by CNN and local News Stations:

You Tube videos
Facebook
Twitter
Blogging
LinkedIn
Squidoo

Tags: social media tips
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Social Media Helps Customer Service

Monday, November 22nd, 2010

Are you tired of long holds and delayed responses to resolve a business problem? Then look up the provider on social media sites such as Facebook and Twitter and write to them.

What people (or companies) do not realize is that social media messages ARE being read. Companies will go through extra efforts to resolve your issue quickly because they do not want negative content floating around the internet about them.

I do not encourage making public messages, give the provider a chance to resolve it quietly. Customer support services through social media is predicted to be the next big thing.

Tags: customer service, social media
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Twitter Biz Cards

Monday, October 4th, 2010

Hey Twitter fans, have you heard of #twtbizcard ? It’s a Twitter business card. How fun is that?

The process to use this is really easy. When you meet someone who is on Twitter, you will simply send a tweet with their name and the hashtag #twtbizcard. For example: @nameofperson It was great to meet you today #twtbizcard. This process will activate the system to send @nameofperson a Twtbizcard.

It’s that easy. For more information, go to http://twtbizcard.com.

Tags: twitter biz cards, twitter tips
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