Recently, I have been hired as a Consultant by several companies in Palm Beach County who are in the process of finalizing their 2010 budgets. They all have basically the same question, “What are the best digital solutions?”
The top 4 digital solutions I have seen are in the following areas: Social Media, Email Marketing, Online Advertising and Search Engine Advertising. Each serve a different purpose and range in price. Of the four, Social Media and Email Marketing will be lower in price. While Online Advertising and SEA will be more of an investment.
In addition, companies are looking to outsource their online management to reputable companies who specialize in social media. Since there has been such a significant loss of office productivity due to interactions in social media sites between 9 am and 5 pm, business owners do not want their staff involved in this process.
My suggestion, look at your overall marketing plan and study the current trends in your industry. Also ask yourself, what is your competition doing?
Jennifer Hampton, CEO
