One of the most popular questions I am asked is, “Which social media platform should I focus on?” Well, to achieve the greatest results for your time I suggest the following, Facebook or LinkedIn.
If you are B to C (Business to Customer) then you should create a Facebook Fan page and interact with your customers on a daily basis. Facebook offers a free page for your business called a Fan page. The Fan page will allow you to promote your products, educate your audience, post events, post videos, post pictures and the opportunity for your customer to converse with you.
If you are B to B (Business to Business) then you should focus on LinkedIn. LinkedIn is the most popular business network on the web. LI is comprised of business professionals who are looking to do business with each other. LinkedIn offers the ability to promote your company, provide status updates, give referrals, post testimonials, and look for new business opportunities.
The greatest features are that you can socialize any time and from any place (as long as you have an internet connection.)
-Jennifer Hampton
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