At my seminar this past week, I asked the participants for their “Aha” moment in Social Media. One gentleman said he wanted to give-up and quit using social media in the beginning. I asked why, and he said he did not see an immediate response from his social media efforts. This story is very common for beginners in Social Media…they quit just before receiving the prize.
Participating in social media for business purposes is a long-term commitment. I have heard people compare social media to investing. If you put your money in an investment and take it out 3 weeks later, it’s unlikely that you will make any additional money. Yet, if you keep it invested, over time you will likely increase your investment. Social Media behaves the same way. The longer you stay in, the greater the reward.
Social Media is not a quick fix. Social media sites are facilities that promote building relationships. So jump in, build relationships and don’t get discouraged.
Jennifer Hampton, CEO, Superior Virtual Office
