According to copyblogger.com, keyword research is a fundamental part of online marketing of all kinds, and that definitely includes blogging. Blogs are famous for ranking well in search engines thanks to their structure and frequently-updated content, but if you don’t use the words people are actually interested in and actively searching for, you’re missing a lot of traffic.
Copyblogger.com continues by stating, keyword research, at its essence, is market research. It tells you what people are interested in, and in what relative numbers. Better yet, it reveals the actual language people are using when they think about those topics, which provides you with insight on how to converse with them via your blog.
Are you looking for keyword ideas? Use these free tools:
- https://adwords.google.com/select/KeywordToolExternal
- http://freekeywords.wordtracker.com/
- http://www.keyworddiscovery.com/search.html
- http://www.google.com/sktool/#
