Social Media Marketing is a long-term commitment and begins with planning.  Here are some questions to ask yourself before (or during) your social media campaign:

1. What do you want to accomplish at week 2, week 4, week 8, 3 months,  and 6 months?
2. What programs do you want to use?
3. Do you know how to use these programs effectively?  If not, how will you learn?
4. How much time are you going to commit each day or week to social media?
5. How will you measure success with social media?
6. How will you measure ROI?
7. Do you have the proper Analytics reporting system in place?
8. Do you have a website that you can drive traffic to and are you proud of your website?
9. What kind of conversations will you have online?
10. How will you handle comments and responses?

Remember, your online efforts develop over time and bear fruit in different stages of your campaign.  Do not give up.